The impact of culture differences on advertising Essay

The impact of culture differences on advertising - Essay ExampleDifferent cultures have different requirements, which are catered to by the advertisers at the time of creating marketing strategies. This consume also analyses how religion and celebrity endorsements influence advertising. With the examination of cases involving Coca Cola, McDonalds, and cosmetic brands, some strategic tools will be suggested that whitethorn be helpful for creating effective advertising strategies and which could allow culture to have a positive impact on advertising. The conclusion will include the limitations of this study and suggestions for future research.With globalisation, societies across the world are experiencing increasing cultural diversity. Undoubtedly, globalisation has affected every aspect of human life cultural, social, or corporate. However, while this has brought close the generalisation of the customs and values of a global society, it has also opened the doors for great concerns. The field of advertising is one such example that has been influenced both positively and negatively. International marketers and advertisers have to carefully target their strategies towards certain ethnic communities, which can involve deep emotions and controversies at times.According to Hofstede (2010), Culture is defined as the corporate mental programming of the human mind which distinguishes one group of people from another. Hofstede further stated that cultural differences between nations are observed at the deepest direct, i.e. the level of values. Advertisers, as organisations, are classified at the level of their practices these practices, according to Hofstede (ibid), are more tangible than values.The Cultural Dimension Theory by Hofstede is basically an precis for cross-cultural communication. It effectively shows the relationship of the culture of a particular community / society to its members (Hofstede, 1980). The behaviour of the members of a society are directl y associated with

The Effect of Parental Involvement in Academic and Behavioral Success Research Paper

The Effect of Parental Involvement in Academic and Behavioral Success of Students - Research Paper ExampleThe theme shows that parents prepare their students for school, walk with them to middle school and monitor their behavior when they reach the maturity stage. However, the entire process meets challenges that hamper the extent to which a parent would go to fulfill the behavior and schoolman expectations of a student. There are schools that do not engage parents in the academic learning process. Teachers and school administrators assume that parents and families do not want to get involved and fail to provide an efficient communication platform. In addition, the barriers to communication such as lack of proficiency in the official language and lack of adequate time for the parents could result in a student life that does not involve any parental element. He wrotewhen children develop a reputation for exhibiting challenging behavior their parents can be reluctant to go into schoo ls for fear of getting bad news. In fact, there is a negative correspondence between rapid parental involvement and childrens behavioral problems.It is evident from the discussion that parents want to get involved in the academic and behavior success right from the time they join the school to the time they attain the age of majority. Parents want to be involved, and it is wrong for institutions to assume that they do not want to offer support for learning and behavioral development of their students. The relationship between parents and students should be stable at all times to ensure behavioral and academic success.

Barack Obama and Rick Santorum Research Paper Example | Topics and Well Written Essays - 250 words

Barack Obama and Rick Santorum - Research Paper ExampleThe paper will look into details in a succinct way Rick Santorums form _or_ system of government regarding Iran and their weapons.Rick seems quite radical and static about the Iranians. In one of the NBC press, he stated that he would work effectively with Israel to dismantle the ongoing nuclear weapon making process in Iran. The policy is to ensure that the Iranians remains under the control of the US militia ands that they do not grow weapons that can harm the US, in one way or the other. Some people, especially the Muslims in the US, have seen this as a course of instruction of hatred that the aspirant has towards the Muslims in the United States. Other evidence is revealed on Ricks take ins on Obamas religion. He supported a claim that the US president is a vowed Muslim and should not be the president of the US (Lysiak & Reddan, 2012).As a presidential aspirant, the above stand has seriously touch on his candidature, es pecially among the American Muslims. Most Muslims have seen him as anti-Muslim aspirant, and quite a number of them have withdrawn their interest in him. His claim or policy has not affected any other US citizen apart from himself. His crucial support in Muslim societies has significantly gone

Eco 365 Supply and Demand Essay Example for Free

Eco 365 Supply and Demand EssayThe supply and demand simulation shows different aspects of economic structures. Although mostly foc utilize on microeconomics, the simulation does show a small role of macroeconomics. The principles of microeconomics would apply to drop in rent wrongs to increase the supply being demanded. another(prenominal) microeconomic principle shown in the simulation is the rise in demand when the cost of rent is lowered. Macroeconomics principles came into play when the rise in demand for apartment was a direct product of the establishment of a new company in town. Same principles of microeconomics apply to an excess supply created by a outlay chapiter enforced by the government. Supply and Demand ShiftsA shift in the demand curve was created when the new company brought an increase in population to Atlantis. A greater amount of people created a greater demand for the apartments. Equilibrium is reached in the demand shift by elevator the price of rent to change magnitude demand. A supply shift was created when 400 apartments were converted into condominiums, which in turn caused a drop in supply. The equilibrium would be fixed by raising the cost to lower the demand because of a decrease in supply. Real World ApplicationWith the nutritional corporations expanding and health awareness on the rise prices of nutritional supplements are rising to meet the demand. Especially in local areas, there arent too many health and wellness shops that offer the best uncommitted supplements or expert advice, therefore the few local shops in town can raise the prices of their products because of high demand and low supply. Microeconomics Supply/Demand ShiftsA sudden increase in population can cause a demand shift which would either cause you to increase or decrease price reach equilibrium and maximize revenue. Supply shifts are caused by eliminating or adding supply to an economy to meet the choices of the population. Macroeconomics Supply/Dema nd ShiftsAn increase in earnings from neighboring business may cause a demand shift. This would cause a company to make changes to their prices to try to reach another target or meet the needs of the current target. A shift in supply because of macroeconomics can be caused by price ceilings or floors that would lead to a excess or shortage of supply. Pricing StrategyPrice elasticity of demand will always change the pricing strategy of a company so that they can maximize revenue, not demand. If a company figures they have low demand for their products they may lower the price so that more people turn over interested and vise-versa. The price elasticity is the equal to the percent change of quantity demand times the percent change in price. Price elasticity is used to figure the change in demand after a change in price (Colander, 2010). PEoD = (% Change in Quantity Demanded)/(% Change in Price)When the price of causes a change in the demand the formula will recognize that change an d give you an indication of delicate that products demand is to a change in price. The higher the result equals higher sensitivity to price change (Moffatt, 2013).ReferencesColander, D. C. (2010). Economics (8th ed.). New York, NY McGraw-Hill. Moffatt, M. (2013). Price Elasticity of Demand. Retrieved from http//economics.about.com/cs/micfrohelp/a/priceelasticity.htm

John Brown DBQ Essay Example for Free

hindquarters Brown DBQ Essay keister Browns raid in the South led to an explosion of passion and ultimately the withdrawal of the south. Many radical abolitionists in the North felt that John Browns actions were Justified and that he was a hero. These radical abolitionists maximized the damage caused by him and his followers and created an almost adoring figure out of him. Not all Northern Republicans saw him as a hero, but rather as a terrorist and a convict. Southern break ones back holders and normal men alike were astounded, frightened, and infuriated by John Browns raid on Harpers Ferry. These two radically opposing iews clashed together and caused the succession of the South. grouping Abolitionists support John Browns actions immensely and applauded his drive to free the slaves from the grasps of the slaveholders. Many of these strict abolitionists also believed that he was a hero, divinely appointed by God. This shows how much they revered him and how reassert they believed his actions to be. In roll C, the Topeka Tribune explains that all Republicans revered him, just in different amounts. It explains that one class of Republicans thought that he was a hero and a philanthropist.The other class pretended not to approve of John Brown but really did respect him. When John Brown was executed for treason against the acres of Vlrglnla, many northern abolltlonlsts were sent Into a rage. Even though he was dead, his spirit and Ideals still Inspired and affected many abolltlonlsts, as seen In Document G. This song explains that even though his body is buried and decomposing underground, his soul still marches on. As you can see, many radical abolitionists revered, respected and approved of John Browns raid on Harpers Ferry, which directly opposed the Souths view.Secondly, not all Northern Republicans saw him as a hero, but rather as a terrorist and a convict of the state. Many Northern citizens, although sympathetic to slaves, did not approve of Joh n Browns actions and thought that he was insane and morally wrong. This view was the majority of the Northern Republicans and showed that Radical abolitionists were maximizing the damage that John Brown Inflicted on the south. In document A, Horace Greely explains that although he wishes that all slaves were able to run away from their slaveholders and never be recaptured, he did not approve of what John Brown did.This shows that he was an abolitionist, but not a very radical one like the ones in the before mentioned paragraph. He clearly states in the document that he did not support what John Brown did in the south which was the ideas of many Northerners. Document D, consists of reviews of a book about(predicate) the Life of John Brown. Most of the reviews talk about how radically abolitionist the book is and how biased it is. This shows that the majority of the North did not support the doings of John Brown and that it was a small minority of whites that maximized the event.All of these events show that even hough it could be perceived that the North was overwhelmingly supportive of the doings of John Browns Raid on Harpers Ferry. Lastly, southern slave holders and normal men alike were astounded, frightened, and Infuriated by John Brown. The events caused by John Brown eventual(prenominal)ly caused the breakdown and eventual cohere In the Democratic Party. Popular sovereignty was created to cool tempers In both the North and the South but ultimately ended in the split in the Democratic Party. The order to be able to better protect themselves, they strengthened state militias and armies.This prep ard them for the eventual war with the Union and it also supplied more(prenominal) confidence in the southerners. In the trial of John Brown, he was asked a series of questions. One of the comments given by a bystander was To set them free would open the life of every man in this community. John Brown responded with, l do not think so. l know it, I think you are fanatical. The bystander then responded with, And I think you are fanatical. Whom are gods would destroy they first make mad, and you are mad. l This series of questions and answers shows the general consensus of the South, that he was a fanatical, tired of(p) man.As you can see, all of these things combined caused a massive amount of pressure to be put on the ties between the North and the South which so caused the succession of the South. In conclusion, all of the tensions built up caused by John Browns Raid on Harpers Ferry and the Trial of John Brown caused the decline in relations between the North and the South and the final succession of the South. The Northern radical abolitionists enlarged the event and made the southerners enraged by the raid on Harpers Ferry. The southerners were astounded, frightened, and infuriated. These emotions clashed and destroyed the Union.

Limitations of Interviews in Social Research

Limitations of Interviews in Social ResearchWhy might you decide to use in-depth interviews for a investigate project? What argon the potential limitations? Give examples of studies which w be employed this technique well and discuss critically why in your opinion they are good examples.In the hearty research an interview/interviews are a frequently used mode of data collection. The aim is for the interviewer to elicit from the interviewee or respondent all manner of information. (Bryman, 2008192). In-depth interviewing is more(prenominal)(prenominal) commonly known as a method that enables the tec to explore the deeper structure of ideas presented by the participants. Many sociologists use in-depth interviewing to explore a multitude of indispensable and theoretical topics (e.g., Bell and Hartmann 2007 Quark 2007 Read and Oselin 2008). (Healey-Etten, V., Sharp, S.,2010 157). There are many types of interviews that can be used to carry out research however, I am going to desc ribe why it may be beneficial to use in depth interviews for a research project and the potential disadvantages and previous examples of in-depth interviews that have been used to carry out research.Sociologists commonly use this popular method because it enables further detailed exploration rough peoples subjective inhabits, meaning-making, accounting processes, and unspoken assumptions about life and the social world in general.Two primary objectives of in-depth interviewing are exploration and verification (Johnson, 2002). One reason why it would be useful to conduct an in-depth interview, would be to reduce error due to interviewer reliability. The aim of this concept is to keep error down to a minimum, as should error occur it would have an adverse upshot on the validity of the measure. The validity would be compromised if there is a high possibility of error occurring. However, due to the benefit of standardisation in depth interviews are useful to clarify any potential con fusion. For example, in a self-completion questionnaire the participants. However, with the help of an interviewer the ambiguity can be clarified and the responses given by the interviewee are more likely to be valid, based on the fact their answers where given under full understanding of the question. Interview control questions (ICQs) are in fact investigation questions aiming at two verification and exploration.A study that has exemplified the use of in depth interviews, was reported by Ramji Hasmita that focused on exploring raunch and difference in in-depth interviewing a case-study of researching British Asian women. This research focuses on the experience British South Asian womens lives in London, and how a female British Asian researcher to explores this topic by investigating how and to what extent common social attributes are a result of influence. It examines these issues through a discussion of how the shared cultural individualism of the researcher and the interview ees emerged as both a point of commonality and difference in the research process with the researcher beingness positioned in terms of both because of the interviewees agency in interpreting their cultural commonality. Issues regarding Indian culture and religion emerged as points on which interviewees exercised agency and interpreted the researchers cultural identity. This was the basis on which they claimed commonality or difference and this assessment consequently impacted on their interaction with the researcher. The article suggests that more attention needs to be given to how assumptions made by interviewees regarding the cultural identity of the researcher through their agency and interaction in the research process shapes interview dynamics. (Ramji, H.,2008)Regardless of the differences between therapy and research interviews, and considering the similarities in appeal and outcomes, I am suggesting the argument that participating in in depth interviews can be inherently s anative. Additionally, qualitative researchers must recognise the importance of this therapeutic possibility because it can and should affect participants reactions, interviewers approaches, and how researchers can make a difference in peoples lives. As well as clinical interviews, the social research interview context is a space for sharing stories, which can provide credible information for researchers and provide a platform for alleviation and healing. It has been recognised by some(prenominal) health practitioners and researchers that engaging in conversation can be liberating, as it encourages emotional release and can provide a sense of comfort at times. Sharing information and feeling building semblanceship by trying to understand ones mindset can also raise self-awareness and perhaps even repair their perspectives on certain topics. This organization of thoughts can trigger new perspective and aid in promoting resolutions. The in-depth interviews are not aimed to act ther apy, but it is therapeutic in that it put ups a space for relaxation through sharing.In 2013 Yvonne Kahl, Johannes Jungbauer published an article reporting qualitive research regarding, Challenges and Coping Strategies of Children with Parents Affected by Schizophrenia Results from an In-Depth Interview Study. The research consisted of thirty-four children undergoing in depth interviews to find out different forms of coping mechanisms they used to deal with their parents who were battling the mental health disorder, schizophrenia. The children who were being interviewed, expressed many obstacles in which they face daily, and in conclusion the report recognised through what was said by the interviewees that there is a desperate need for more professional support, to assist the children who are affected to discover more and appropriate forms of coping. (Kahl Jungbauner, 2013). The reason I believe an in-depth interview was more useful in understanding the question being researched here is due to the sensitive nature of the Schizophrenia and the stigmatisation of mental health disorder. Through the in depth interviews the children conveyed many aspects of fear in relation to fear, frustration and stigmatisation as emotions they regularly feel concerning the relationship with their parents. As previously mentioned, in- depth interviews can be therapeutic and can offer a space for relaxation through sharing therefore would have been more useful as oppose to questionnaire, in enabling the interviewees to be as inconsiderate as possible.Of course, with any form of research comes limitations. Regarding in depth interviews, there are many ethical issues. Although interviews may naturally be therapeutic for participants, and offer rich data, this quality can pose challenges to interviewers. As researchers encourage sensitive disclosures, role confusion may occur (Dickson-Swift, James, Kippen, Liamputton, 2006 Weiss, 1994). Participants could mistake the interview a s therapy and, as such, the interviewer as a therapist. Researchers must carefully maintain boundaries to protect the researcher-participant relationship and ethical obligations to do no harm (Birch Miller, 2000 Dickson-Swift et al., 2006 Haynes, 2006). Boundaries can be achieved through minimizing personal disclosure, debriefing (Dickson-Swift et al., 2006), recognizing distress signals (Kavanaugh Ayres, 1998), drawing back when responses become negative (Haynes, 2006), and being direct about the research relationship. Because researchers are not trained counsellors, they might experience emotional vulnerability, guilt, fatigue, and burnout (Dickson-Swift et al., 2006). The researchers role is listener, learner, and observer, not counsellor or therapist. A list of local counselling resources should be available for participants to highlight this distinction.ReferencesWillis, G. B. (2005). Setting the stage for cognitive interviewing first principles of questionnaire design. In Co gnitive interviewing (pp. 12-33). SAGE Publications Ltd doi 10.4135/9781412983655.n2Healey-Etten, V., Sharp, S. (2010). didactics Beginning Undergraduates How to Do an In-depth Interview A Teaching Note with 12 Handy Tips. Teaching Sociology, 38(2), 157-165.Free, C., Lee, R., Ogden, J. (2002). Young Womens Accounts Of Factors Influencing Their Use And Non-Use Of Emergency Contraception In-Depth Interview Study. BMJ British Medical Journal, 325(7377), 1393-1396. Retrieved from http//0-www.jstor.org.serlib0.essex.ac.uk/stable/25453157Ramji, H. (2008). Exploring commonality and difference in in-depth interviewing A case-study of researching British Asian women. British Journal of Sociology, 59(1), 99-116. doihttp//0-dx.doi.org.serlib0.essex.ac.uk/10.1111/j.1468-4446.2007.00184.xKahl, Y., Jungbauer, J. (2014). Challenges and coping strategies of children with parents affected by schizophrenia Results from an in-depth interview study. Child Adolescent Social Work Journal, 31(2), 181 -196. doi10.1007/s10560-013-0316-2

Endotracheal Intubation to Supraglottic Airway Device

Endotracheal Intubation to Supraglottic Airway DeviceDiscussion Response 1Much debate has occurred recently some high failure rate and adverse effects associated with pre-hospital paramedic endotracheal intubation. Should ETT be removed entirely and replaced with supraglottic painsways?Maintaining an airway in a safe and effective modal value is critical in pre-hospital management of the unhurried in respiratory distress. The debate regarding the most appropriate device to manage this situation in the pre-hospital setting bequeath continue as devices and education and training of paramedics continues to improve.This discussion compares the failure rates and adverse effects of endotracheal intubation to supraglottic airway devices and discusses the possibility of removal of endotracheal tubes in spare of the office of supraglottic airways.The indications for endotracheal intubation for Victorian Paramedics are cardiac get a line, respiratory arrest, GCS greater than or equal to 10 with suspected airway burns (a consult is required), GCS little than 10 payable to respiratory failure, neurological injury, overdose, status epilepticus, hyperglycaemia with blood glucose level reading high or suspected airway burns. The paramedic requires clinical experience to recognise the 5 main indicators for intubation failure to ventilate, failure to oxygenate, inability to protect against aspiration, inability to maintain airway patency or predicting patient deterioration to respiratory failure (Lafferty Dillinger, 2016).Intubation success rates range from 69% to 98.4% the variation accounts for the level of education, training and case exposure. The success rate or lack thereof is directly proportional to the amount of education, training and case exposure received (Jacobs Grabinsky, 2014 and Piegeler, et al., 2016). In Australian studies it was found that Victorian HEMS based paramedics who underwent huge training that included hospital based practice (Bernard S . A., et al., 2015) attained 97% (Bernard S. , Smith, Foster, Hogan, Patrick, 2002) 100% (Andrew, et al., 2015) success rate. These intubations showed improvements with oxygen saturation, end tidal carbon dioxide levels, blood stuff (Bernard S. , Smith, Foster, Hogan, Patrick, 2002) and pain scores (Andrew, et al., 2015). There is a recommendation from the European Resuscitation Council that only well trained and experienced paramedics should perform endotracheal intubation and alternate airway devices should be used by less trained paramedics (Schalk, et al., 2012). Failure to maintain competency of this skill increases the risk of errors eliminating the benefits of endotracheal intubation and results in a negative patient publication (Tiah, et al., 2014).Endotracheal intubation is performed to ensure adequate ventilation system and oxygenation also to avoid aspiration of gastric contents or blood during cardio pulmonic resuscitation (Piegeler, et al., 2016) and when the airw ay is threatened due to oedema in the setting of facial burns or suspected inhalation burns (Price Milner, 2012). Improved patient outcomes were demonstrated when endotracheal intubation was successfully achieved compared to those with a supraglottic device, there was a higher incidence of return of spontaneous circulation, survival to hospital admission, neurologically intact, survival to hospital discharge. (Benoit, Gerecht, Steuerwald, McMullan, 2015).Temporary harm from airway management is plebeian however serious injury is not (Cook MacDougall-Davis, 2012). Complications attributed to endotracheal intubation are commonly hoarseness and sore throat, however patients can also experience lip swelling, laceration and bleeding, applauder laceration and bleeding, oral bleeding, dental damage, gingival bleeding, and pharyngeal bleeding (Toda, Toda, Arakawa, 2013). Failed intubation is associated with oxygen desaturation, hypertension, admission to ICU and complications at extu bating (Cook MacDougall-Davis, 2012). The risks associated with out of hospital endotracheal intubation are pulmonary aspiration, delay in transport due to several attempts, tube misplacement or difficult airway management. In these cases, where an invasive and time consuming technique may delay definitive care it may be more appropriate to utilise a supraglottic airway device as an alternative (Piegeler, et al., 2016).The indications for the use of a supraglottic airway device are unconscious patient without gag reflex, ineffective ventilation with BVM and oro- or nasal-pharyngeal airway, predicted greater than 10 minutes assisted ventilation required, or unable to intubate or difficult intubation (Ambulance Victoria, 2016). Many studies indicate a less than 1% failure rate of supraglottic airway devices (Cook MacDougall-Davis, 2012) this is due to the baseer education and training requirement and the device being less invasive (Jacobs Grabinsky, 2014). The failure rates were contributed to airway soiling and aspiration before paramedic treatment commenced. Proficiency of use is quickly attained (Haske, Schempf, Gaier, Niederberger, 2013), the device is faster to insert with higher success rate (Duckett, Fell, Kimber, Taylor, 2014) decreasing interruptions during a cardiac arrest and ventilation is possible with continuous compressions (Haske, Schempf, Gaier, Niederberger, 2013).The i-gel is a 2nd generation supraglottic airway device that exerts very low pressures on the pharyngeal mucosa resulting in low incidence of airway complication such as hoarseness and sore throat (Michalek, 2013). The major concerns of the use of any supraglottic airway device is the potential for air leak, airway, vocal cord and soft tissue injury, hypoxemia, and hypercapnia (Jacobs Grabinsky, 2014) and aspiration of gastric contents (Piegeler, et al., 2016). This generation of device is designed with a channel to insert a gastric tube to drain the stomach contents or air (Michalek, 2013) to prevent aspiration.Comparing placement success and time to ventilate when comparing single-handed endotracheal intubation and supraglottic airway device (Frascone, et al., 2011), hospital admission and survival to hospital discharge, and neurological or functional status (Tiah, et al., 2014) there is no significant divagation between the two types of devices (Frascone, et al., 2011 and Tiah, et al., 2014).In the metropolitan setting of paramedic practice there is a solid argument for the cessation of endotracheal use in prefer of a supraglottic device. The low level of education and training required to ensure proficiency, fast insertion time and the addition of the gastric tube channel on with the shorter transport times to definitive care indicates that a supraglottic airway is most appropriate airway device.ReferencesAmbulance Victoria. (2016). Clinical Practice Guidelines for Ambulance and MICA Paramedics (Revised Edition ed.). Doncaster, Victoria, Austra lia Ambulance Victoria. Retrieved March 19, 2017Andrew, E., de Wit, A., Meadley, B., Cox, S., Bernard, S., Smith, K. (2015, July/September). Characteristics of patients transported by a paramedic-staffed helicopter emergency medical service in Victoria, Australia. Prehospital Emergency Care, 19(3), 416 424. inside10.3109/10903127.2014.995846Benoit, J. L., Gerecht, R. B., Steuerwald, M. T., McMullan, J. T. (2015). Endotracheal intubation versus supraglottic airway placement in out-of-hospital cardiac arret A meta-analysis. Resuscitation, 93, 20 26. inside10.1016/j.resuscitation.2015.05.007Bernard, S. A., Smith, K., Porter, R., Jones, C., Gailey, A., Cresswell, B., . . . St Clair, T. (2015). Paramedic rapid sequence intubation in patients with non-traumatic coma. Emergency Medicine ledger, 32, 60 64. doi10.1136/emermed-2013-202930Bernard, S., Smith, K., Foster, S., Hogan, P., Patrick, I. (2002, December). The use of rapid sequence intubation by ambulance paramedics for patients with severe head injury. Emergency Medicine Australasia, 14(4), 406 411. doi10.1046/j.1442-2026.2002.00382Bernhard, M., Mohr, S., A., W. M., Martin, E., Walther, A. (2012, February). Developing the skill of endotracheal intubation implication for emergency medicine. Acta Anaesthesiologica Scandinavica, 56(2), 164 171. doi10.1111/j.1399-6576.2011.02547Cook, T. M., MacDougall-Davis, S. R. (2012). Complications and failure of airway management. British Journal of Anaesthesia, 109(S1), i68 i85. doi10.1093/bja/aes393Duckett, J., Fell, P., Kimber, C., Taylor, C. (2014). Introduction of the i-gel supraglottic airway device for prehospital airway management in a UK ambulance service. Emergency Medicine Journal, 31, 505 507. doi10.1136/emermed-2012-202126Frascone, R. J., Russi, C., Lick, C., Conterato, M., Wewerka, S. S., Griffith, K. R., . . . Salzman, J. G. (2011). Comparison of prehospital insertion success rates and time to insertion between standard endotracheal intubation and s upraglottic airway. Resuscitation, 82, 1529 1536. doi10.1016/j.resuscitation.2011.07.009Haske, D., Schempf, B., Gaier, G., Niederberger, C. (2013). Performance of the i-gel during pre-hospital cardiopulmonary resiscitation. Resuscitation, 564, 72 77. doi10.1016/j.resuscitation.2013.04.025Jacobs, P., Grabinsky, A. (2014, January March). Advances in prehospital airway management. International Journal of deprecative Illness and Injury Science, 4(1), 57 64. doi10.4103/2229-5151.128014Lafferty, K. A., Dillinger, R. (2016, December 30). Rapid Sequence Intubation. (R. P. Byrd, Ed.) Retrieved March 19, 2017, from Medscape http//emedicine.medscape.com/article/80222-overviewa1Michalek, P. D. (2013). The I-Gel Supraglottic Airway. Nova Science Publishing Inc. Retrieved March 3, 2017, from http//ebookcentral.proquest.com/lib/vu/detail.action?docID=3022405Piegeler, T., Roessler, B., Goliasch, G., Fischer, H., Schlaepfer, M., Lang, S., Ruetzler, K. (2016, May). Evaluation of six contra sting airway devices regarding regurgitation and pulmonary aspiration during cardiopulmonary resuscitation (CPR) A human cadaver pilot study. Resuscitation, 102, 70 74. doi10.1016/j.resuscitation.2016.02.17Price, L. A., Milner, S. M. (2012). The totality of burn care. Trauma, 15(1), 16 28. doi10.1177/1460408612462311Schalk, R., Auhuber, T., Haller, O., Latasch, L., Wetzel, S., Weber, C. F., . . . Byhahn, C. (2012, January). Implementation of the laryngeal tube for prehospital airway management training of 1,069 emergency physicians and paramedics. Der Anaethesist, 61(1), 35 40. doi10.1007Tiah, L., Kajino, K., Alsakaf, O., Bautista, D. C., Ong, M., Lie, D., . . . Gan, H. N. (2014, November). Does Pre-hospital Endotracheal Intubation Improve Survival in Adults with Non-traumatic Out-of hospital cardiac Arrest? A Systematic Review. Western Journal of Emergency Medicine, XV(7), 749 757. doi10.5811/westjem.2014.9.20291Toda, J., Toda, A. A., Arakawa, J. (2013, October 17). Learning curve for paramedic endotracheal intubation and complications. International Journal of Emergency Medicine, 6(38). doi10.1186/1865-1380-6-38