A Marketing Orientation And A Production Orientation Marketing Essay

A Marketing Orientation And A Production Orientation Marketing EssayMarketing washbowl be defined as the confederation forgathering client and food market needs by creating value through communicating and working with customer. Different follow claim their different business strategies. Marketing can be classified into many another(prenominal) types of, much(prenominal) as consumer preference, selling orientation, demand orientation and output orientation. An explanation of the donnish meaning of trade orientation and production orientation go away be shown in this essay and accordingly their main difference. Marketing orientation is when a company finished some researches of the customer and rescript needs before them producing products for the markets. Production orientation is when a company manufacture goods for the market without doing any researches. An example of the bubbly markets in French has succeeded in use trade orientation, drink industries use produc tion orientation to groom their markets. There be four main differences amid marketing orientation and production orientation will be discussed in the following words. First of all, their cores argon different. Secondly, their selling means are different. Thirdly, their marketing strategies are different. In the end, their goals are different.Marketing orientation refers to an organization in accordance with market demand to develop the business plan. Business objective should be to satisfy customer needs, not just using the existing production equipment or raw materials. An oversupply in the market, industry tilt, consumer products or services required for its broad range of choices has been a market context, business managers how to adapt and meet consumer requirements? Enterprises should in-depth analysis of the markets information and change production planning. And then actively develop some juvenile markets. However, business can stimulate consumption and increase profit by follow these findings to product goods and services. Enterprises extradite to know the sufficient information before they develop a naked product. They need to give full consideration to the interests of customers and society.Marketing orientation contains two major components competitor-focus and customer-focus (Heiens, R 2000). In marketing orientation, its marketing invention is put the interest of consumers first. Many academic marketing researchers think customer-focus is one of the most important aspects of marketing orientation (Heiens, R 2000). Because it stimulate a company has foresight of their planning. A long-term business whitethorn more interest in customer-focus than short-term business. Also a customer-focus company can catch great moolah and succeed by pay attention on consumer needs (Heiens, R 2000). A competitor-focus business can easily to identity their goodness and impuissance through they compete with other strong contenders. Aim is they can always stay at the top in the industry and become a lusus naturae corporation in the future. Thus, business can choose to focus on customer needs in a growing market or on competitors in stable markets.If a company only use one orientation may caused an economic policy that is doomed to failure. For example, marketing orientation and consumer orientation always coexist in market. Both of them considered customer and competitive first. Customer orientation means an enterprise to meet customer needs and improve customer value for the business starting objective. In the process of marketing, businesses need to pay attention to consumer preferences and consumer behavior. Business need to attach importance to new product development, marketing innovation and then adapt changefully customer requirements. Consumer orientation is a significant basis for marketing orientation for commodity economy. Business must consider customers outgo power or behavior before doing survey and researches to find consumer demand. Hence, there is interaction between the two orientations.Production orientation means company will focus primarily on improving yield, and reducing costs through mass production and compression costs to economies of scale. Ultimately achieve the goal of change magnitude profits. Although the production orientation is the early stages of development in the commodity economy, the lack of integrated marketing sense. But it withal is the most important of the marketing imagination for some small companies. It is difficult for them to compete with a big company or huge multinationals. Enterprises will try to find some methods to selling their products, such as advertising. They attracted the attention of consumers by putting advertisings on newspapers or TV ads.There is an example of the small bubbly producers in the champagne region of France. The Champagne region of France has been built for around 1500 years. Its so popular in making vino in the world. At this w ine region, over 34,000 hectares have been planted grapes. close of the larger and well-known producers have set up at Reims and Epernay, centre of the Champagne region. There are also some small growers in the vineyards, each(prenominal) with around two hectares of land. Most of the biggest sized producers are family enterprises, the largest one producing 1.5 million bottles per year and the smallest only 2000.The global wine industries face a more contend trading environment in nowadays. Wine products have already exceeded consumption in the last twenty years (Osmond Anderson, 1998). There is a general falloff in the French wine industry. However, champagne market still success, both in import and export markets. This success can be believed that champagne producers unanimous international customer demand (Lockshin, L 2002). Meanwhile, the international consumption has decline in the traditional wine producing areas of Europe. Champagne producers have a clear increase strat egies and a collaborative approach. They should attach importance to the needs of customers and competitors. They strive on customer needs or tastes and competitors to seek a balance between the marketing concepts, known as marketing orientation. Champagne producers use marketing orientation for their main selling policy. So the key success factors for their enterprise because they understood market demand and helpful to customers. Customers have been considered to be the primary focus of a marketing orientation (Payne, A 1988). Satisfying customer should be the primary line of any business (Levitt, H 1960). Champagne producers investigate and study the market potential demand for. Ideally, they understand both of the customer and market needs, competitors information, the underway wine market trends.There are some benefits of marketing orientation can be shown through the Champagne market. Champagne producers have the opportunity to understand the current market demand and custom er requirements. They are allowed timely to develop and improve new engine room and machinery. So the effect of marketing orientation on producing products is increase effectiveness and efficiency. The main benefit of this approach not only satisfying consumer needs and tastes but also Champagne producers. Businesses want to make maximize profits from sale wine. Thus, an increasing profits through the increasing customer satisfaction. So profits will increase by consumption increase. So the Champagne producers calculate to be absolutely succeeded. If one company insisted on using this strategic approach, his products are likely to survive longer in Champagne market.Why many wine industries props up enterprises have no market focus? Most of wine industries are family enterprises. They improve producing efficiency and feel of production and then reduce cost of materials, this marketing concept known as production orientation. Wine producers do not administer about customer or soci ety needs, the production based solely on production plans without consider the orifice to sell them. They have produced wine for more than hundred years. They wont change technology or selling policy. And they dont research customer tastes and market demand. In a sellers market conditions, producers need not worry about wine sales do not sell out. Production orientation is an old kind of business philosophy. Because of this, wine industry began to decline. But champagne market is booming. Therefore, enterprise managers start to key that in such a market context, how to adapt to consumer needs and how to achieve customer satisfaction is the most effective planning foundation. It can be believed have very good far-reaching effects to a business (Heiens, R 2000).There are also some downsides of production orientation are shown through wine industries. Production orientation concept is a basic operating guideline in the early development of commodity economy. During this period, most of the wine industries lacks of productivity. So the deflation occurred in the markets, industry cannot produce enough wines. Supply of goods is less than consumer requirements. Customers can only passively accept the goods on the market, thus forming a sellers market. Customers will change their behavior all the time. Thus, these wines may do not meet the customer tastes. They dont understand customerThe foregoing example suggests that there are many differences between marketing orientation and production orientation. Production orientation is a typical feature of a planned economy. Business producing products based on production plans without regard the possibility to sell them, the product improvements or return of profits. Marketing orientation is based on customers demand and produce marketable products for the purpose of profit. Marketing orientation makes the products are improved constantly in order to meet the market demand.Firstly, difference between their cores. In pro duction orientation, wine industries sale wine what are they produced. Businesses may not do any survey to research customer tastes and demand. They used traditionally technology and grapes to product wines in many years. Wine producers never care about sales rate and profits. They believed that customers loyalty to the brands. But in marketing orientation, champagne producers produce products what they will sale. Business managers will make an investigation on customer demand and focus on consumer tastes. They product champagne what are consumers demand. Therefore, champagne producers will obtain the maximum profit.Secondly, difference between their selling means. In production orientation, wine producers may use sales promotion and strong merchandising so as to increase profits. During the period of selling a new product, business put the new characteristics of the product on TV ads. The purpose is to allow more consumers know information of new products. In marketing orientation, champagne producers use a marketing concept Marketing Mix. Marketing mix means that a company selected the target markets with an integrated consideration of environmental, capacity and competition (Neil, H 1984). Using all of the factors to be the best combination and use to complete the business purpose and mission (Neil, H 1984). Marketing mix can be considered as an important component of marketing strategy.Thirdly, differences between them use marketing strategy to promote the products. In production orientation, wine producers do not actively investigate customer preferences and needs. They use the wines tastes or wine of a good year to attract customers. In marketing orientation, champagne producers spend a long time doing researches and find customer demand. They meet customer value. Customer value refers that suppliers bring benefits to their customers. Companies will produce what is consumer really needs. Champagne markets can still booming because they satisfied buyers.F inally, their ultimate goals were different. In production orientation, company gain profits through selling products. They only focus on improving quality of commodities and services and reducing production costs, whatever can they sale out. In marketing orientation, company satisfy customer needs in order to gain profit. They will produce the popular products which are the customer really want to buy, even though some commodities may too expensive.In conclusion, wine production is an interaction of the producers purposes. Their market focus, their marketing background, and the changes in the industry generally. Additionally, market strategies depend on how the owner views him/herself.

Crawling Inside the Mind of Shakespeares Hamlet Essay -- GCSE Coursew

Crawling Inside the Mind of Hamlet Much of the dramatic action of Shakespeares tragedy, Hamlet is within the decimal point of the main character, Hamlet. His wordplay represents the amazing, contradictory, unsettled, moc major power, nature of his mind, as it is torn by disappointment and positive love, as Hamlet seeks both acceptance and punishment, action and stillness, and wishes for consummation and annihilation. He can be abruptly silent or vicious he is capable of wild laughter and tears, and to a fault polite badinage. One of the first things which a reader learns about Hamlet is that he uses words with startling agility. He plays on words that sound alike, or nearly alike King. But now, my cousin Hamlet, and my son--Ham. A little more than kin, and less than kind.King. How is it that the clouds still hang on you?Ham. Not so, my lord I am too much in the sun. (I.ii.64-67) The king withdraws from this exchange, and his mother begins more lovingly, on a different tack. But still Hamlet takes words that others have used and returns them changed or challenged Ay, madam, it is common./. . . Seems, madam? Nay, it is. I bonk not seems (I.ii.74-76). Although the prince is speaking in public, he uses verbal rhetorical devices most critics in Shakespeares day would consider unseemly. Hamlets first words are rhetorically complicated, and also challenging and puzzling. Does he pretend to be flippant or boorish in order to keep his thoughts to himself, or to contain his pain? Or does he express rational criticism in savagely sarcastic comments spoken only to himself? Or is the energy of his mind such that he thinks and speaks with instinctive ambiguity? Words are restless within his mind, changing meaning, sh... ...espeare, William. 1985. Hamlet. The New Cambridge Shakespeare edn, edited by Philip Edwards. Cambridge Cambridge University Press. Vickers, Brian. 1993. Appropriating Shakespeare Contemporary Critical Quarrels. New Haven and London Yale Universit y Press. Watson, Robert N. 1990. Giving up the shadow in a World of Decay Hamlet, Revenge and Denial. Renaissance Drama 21199-223. Wright, George T. 1981. Hendiadys and Hamlet. PMLA 96168-193. Shakespeare, William. The Tradegy of Hamlet Prince of Denmark. New York Washington Square Press, 1992 Weiten, Wayne. Psychology Themes and Variations, fourth part Editon. Boston Brooks/Cole Publishing Co., 1998 Watson, Robert N. 1990. Giving up the Ghost in a World of Decay Hamlet, Revenge and Denial. Renaissance Drama 21199-223. Wright, George T. 1981. Hendiadys and Hamlet. PMLA 96168-193.

Alfred Tennyson, Charles Darwin, Charles Lyell, and Essay -- Tennyson

Alfred Tennyson, Charles Darwin, Charles Lyell, and In MemoriamAlfred Lord Tennyson was born August 6, 1809, at Somersby, Lincolnshire. He was the fourth of 12 children. As a boy he led a very miserable and unhappy life. In 1828 Tennyson entered Trinity college, Cambridge. The most important part of his bring there was his friendship with Arthur Henry Hallam, who was the son of a well known historian. Hallam encouraged and inspired Tennyson to write. Hallam died in 1833. Tennyson published poems in 1842 which proved to be a great success and secured his position as the foremost Victorian Poet. The year 1850 was important to Tennyson for two reasons his marriage to Emily Sellwood and the publication of In Memoriam , his great elegy to Arthur Hallam. In Memoriam was merely a verification of some of the books that Tennyson had been reading (Wiley 160). These books included Lyell and Darwin. Many of the lines in his poem show an interesting compromise between religious view and what i s quite a different belief, the belief in human perfectibility. In Memoriam can be justly called a religious poem. However it is not religious because of its faith, but because of the quality of its doubt. Its Faith is a poor thing, but its doubt is a very intense experience. The first aspects of science that seem to interest Tennyson were astronomy. However, he seemed to become more interested in geology and Lyells work on Geology. Sir Charles Lyell, is perhaps the most significant figure ever born in Angus, Scotland. On the fourteenth of November 1797 Charles Lyell was born. His father, Charles Lyell, enrolled in 1786 at St. Andrew University where he studied law. When Charles Lyell was less than a year old his fath... ...upreme being. They believer that the bible was not true because they do not know for a fact if the things in the bible happened or not.In Canto 120, Tennyson is describing how humans are not machines. In the second stanza he is completely rejecting science, org anic evolution and Geology. This shows a complete turnaround from what he believed before. In the third stanza he is telling us that no matter what people say or do like the theories of Charles Darwin and Charles Lyell, he is going to follow what he believes in. Charles Darwin was an important part of the Victorian era. His theories are still taught in schools and are part of our evolving lives. If Charles Darwin did not scratch the fossils on his early expedition and put all the missing pieces together, then people would still be thinking that one Supreme Being created us all, when in fact we really werent.

The Good Death - :: essays research papers

Terrorism is a highly effective tool in getting worldly attention but if we increase the punishments we ordure then decrease the amount of terrorism. In order to stop terrorism we need to empathize what terrorism is. Terrorism is the unlawful purpose or threat of violence against persons or property to further political or social objectives (The Vice Presidents Task crusade on Combating Terrorism, pg. 17). Terrorist can use many different approaches. Sometimes they give warnings and sometimes they dont. The best tracks to solve terrorism is by understanding the intellectuals stern it, ending publicity for it, and increasing securitiy measures for it.Terrorism is used to change a groups political or social objectives. It is generally intended to intimidate or contract a giving medications, individuals or groups to modify their behavior or policies (The Vice Presidents Task Force on Combating Terrorism, pg. 17). Violence is its main ley in obtaining this change. Terrorist aim at the complete population. Which increases their chance of change. There id do much terrorism due to its unnecessary success. Terrorism has become out of hand. Terrorism has become the accepted model for the modern use of force, with terrorists them selves often enjoying more moral credibility than the democratic stated they are trying to bring down (McGurn, William, pg.91). By allowing the terrorist to become more popular than their government it creates a even more hectic situation. This needs to change or the terrorists acts will only increase.Terrorism is a strategy used because it has no rules. This makes it part useful due to it having no restrictions at all. Whereas nuclear weapons are means that can be shaped according to human will and strategies, terrorism rejects the mental institution of all Western ethics the conviction that even the noble cause has limits (McGurn, William, pg.94). Since there is no rules there is no limit to how far a terrorist can take his act. T o contradict them having no rules we need to put up limits on what we allow them to do. If they want to protest against something or some government the best way to actually get results is by non-violent acts.Terrorism right now has a lesser punishment that that of the same criminal act. It seems that just because they have a reason they can put others at risk. If your a terrorist you have a little respect because you are standing up for what you believe in.

Farewell to the One-Reelers :: essays research papers

The plot of Big Red Riding Hood is as debase as you can get, but that is usually the case with most one-reelers. Charley plays Jimmy leap out as in all of his one-reel shorts. A title describes Charleys character, "Jimmy Jump -- An intellectual giant, but a financial dwarf." Charleys task in this film is to translate the story "Little Red Riding Hood" into Swedish. So, in the sinless film, Charley tries to finish reading the story. When a man buys the book and puts it in the back seat of his car, Jimmy rides alongside the car with his bicycle. He is so absorbed in his reading that he doesnt realize that a couple of gangsters have stolen the car and are being chased by the police. After a car-to-car shootout, with Jimmy listless to any action that takes place around him, he and his bicycle fall off the dock and into the sea where he manages to finish the story. Despite the simple plot, it is quite a original, and many good gags stem from it. One memorable gag is when Jimmy tries to read the story from above a sunshade using binoculars. A policeman, persuing a thief, shoots his gun in the air hitting the sunshade, which falls to the ground along with Jimmy. There are many slapstick incidents that Jimmy gets into, like getting pricked with a sharp object in his rear and trying to avoid a suspicious cop, but many gags are quite inspired. The elaborate shootout as well as Jimmys drop into the water at the end serve as the films most exciting moments. The part when Jimmy falls into the water is quite memorable, in fact. Right after he descends into the sea, he finishes the story and a wide smile goes over his face, but just as quickly aid registers on his mug as he realizes where he is. Another memorable, yet quite surreal, scene in the film is the dream sequence. In it, Jimmy is an gawky woodsman and Helen Gilmore plays Little Red Riding Hood.

John-O-Lanterns :: essays research papers

Witchcraft, answered the seventeen year old honor student, Sebastian Holmes, at Lincoln Woods High. Correct, replied Lady Talla, the senile Mythology teacher who also owned the town brothel, Drec, wake up and pay attention How can I pay attention to the same thing every year? You teachers need to teach us new things, Drec barked. It was the daytime before Halloween and since this was the first year that Drec was too old to go Trick-or-Treating, he and Sebastian decided to pasture up and petrify the local kids. They climbed into Sebastians Bronco and headed for the local costume parlor. Drec bought a very expensive, very gory costume of a man with a nail through his eye. Sebastian bought a costume of a rotter with a bow in its hair. Drec was never one to retain his opinions, so he told Sebastian that his skunk costume was the gayest thing hed ever seen. Sebastian being the kind hearted person that he was, just ignored the comment and proceeded to the door. If it werent for Sebast ian, Drecs rim would get him into all sorts of trouble.On the way home Drec saw something that he didnt see on the way to the costume shop, it was a humongous guinea pig full of pumpkins. Sebastian pulled over to check the prices because his family still didnt withstand any pumpkins for Halloween. There wasnt anyone there, so the boys decided to borrow a couple of them. They werent going to waste them, they were going to carve them and put them out on Sebastians front porch. So they didnt feel as bad slightly stealing. They loaded up the Bronco and headed home, hoping nobody saw them take the pumpkins. The first thing that they did when they got home was carve the pumpkins that they came across. It was late, so Drec went home and prepared for the next day of complete excitement. Little did they know, three hundred miles away, two men were planning to borrow a few things of their own.The next morning Sebastians parents were missing there was no note or anything. So he called Dre c, Drec has the same problem. Fifteen minutes later, Drec and Sebastian arrived at an empty police station with no clue where anyone is. They have already tried making calls on the radio and over the town broadcast system, but they had no luck.

Vertigo Essay -- essays research papers fc

VERTIGOAlfred Hitchcocks Vertigo is a thrilling film filled with mystery and suspense. However, Hitchcock left many unsolved issues at the closed witness of this film. In contrast, when comparing Vertigo to more recent films of similar genre, mysteries are usually always solved and thoroughly explained by the end of the film. Ironically, Hitchcocks failure to explain everything to the audience in Vertigo is whizz of the films best attributes. This lack of knowledge allows the viewer to use their own imagination and speculate as to what might or might not have become of certain characters.Vertigo boasted several different themes. However, the Ideal fair sex Lost theme was the most prevalent (Hand out 1). This theme was brought on by an obsessed everyman type. Jimmy Stewart, otherwise know as Scottie in the film, played this everyman type whose personality was maliciously twisted into an overly obsessive man. His cause for obsession was a beautiful, young woman played by Kim Nova k, known as both Madeleine and Judy in the film. Madeleine drew Scottie in so deep, that he literally became a different person. This film mirrored Hitchcocks personal feelings and was considered to be his favorite film. While there are many scenes that prove the above theme, the following are three specific scenes that clearly spell out Scotties obsession. The scene where Scottie was sitting in his car alone after dropping Midge off at her home is a good first example. Midge and Scottie had just washed-out an afternoon together researching Carlotta Valdes history. Before Midge got out of the car she told Scottie, much to his dismay, that she was going view Carlottas portrait at the museum. As soon as Midge got out of the car, Scottie pulled out his brochure from the museum and turned to the page that hosted Carlottas portrait. As he stared at her picture for several moments, he began to visualize Madeleines face. Clearly this was one of the first signs of his growing obsession. An old college buddy hired Scottie to follow his wife, Madeleine, to discover where she was wandering off to. However, this job was consuming his life and Scottie was developing a just intrigue for Madeleine, a very mysterious woman.Another good exam... ...of a character. Hitchcock does an excellent job at relaying Scotties swelling obsession to his viewers. Visualizing Madeleine while Scottie was looking at the picture of Carlotta, his invasion of Madeleines personal space, a so-called stranger, and whispering her name, and then trying to makeover Judy into another person who is supposedly dead are all very apparent signs of obsession. These signs successfully show the viewer that Scottie is thoroughly engrossed with his subject, Madeleine, who had been lost. The viewer is left to assume that Scottie will be futile to return to the emotionally stable person he was before the obsession took control of his life. Alfred Hitchcock was definitely ahead of his time and paved the way fo r many film-makers to postulate from and expand on his expertise of being able to reach an audience, capture their attention, and make the audience feel what the characters are feeling.Works CitedHandout 1 Alfred Hitchcock & Notes on VertigoGiannetti, Louis. Understanding Movies. 8th ed. New Jersey Simon & Schuster, 1999.Stewart, James, perf. Vertigo. Dir. Alfred Hitchcock. Perf. James Steward, Kim Novak. Universal Pictures, 1958.