Saturday, December 28, 2019

A New Future For Business - 773 Words

A New Future for Business? Rethinking Management Theory and Business Strategy Introduction In their 2010 article in Business Society, â€Å"A new Future for Business? Rethinking management Theory and Business Strategy†, authors Han, Kolk and Winn report the need for a fundamental re-think of the approach of academics toward business theory and strategies, with a focus on sustainable practices, and the ecological and societal consequences of business. This paper will explore the need to re-think the fundamental role of the businesses in opozarja, da morajo biznisi posvetiti vso pozornost na sustainable development in da making money ne sme biti primarni cilj. This paper will explore what has been done in last 25 years since the sustainable†¦show more content†¦4. The conventional approaches of value creation and growth focused business, are often blind to new approaches that bring substantial benefits by adopting greener and more socially responsible ways. Authors question whether public policy needs to be called upon, to better regulate business conduct with societal needs. Six academic articles: 1. In the article ‘Why making money is not enough’, Tata et al (2013) argue that maximizing the profit should not be the primary purpose of the businesses. Businesses need to understand sustainable development is more important and should be the primary driver. Authors highlight Tata Group as a good example as Tata primary purpose was to help people and not make money. Authors highlight what has changed in 20 years – after people realized fundamental changes will need to be made for a sustainable development. Today, some companies are investing into clean technology but we still haven’t done enough to reduce world population. Authors argue a critical need for economic, social and environmental issues to be considered with new business strategies and future technologies. 2. Andreas, Cooperman, Gifford Russell (eds), 2011 in the

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